Retailer Analytics

Full Funnel Visibility for CPG Brands

Track shopper journeys across all major retailer websites and turn data into actionable strategies for enhanced engagement.

Analytics Dashboard

Consumers Transact Via Portal, Brands Unlock Essential Data

Our zero-integration solution delivers detailed, real-time session-based analytics on activity from ad clicks to all major retailer websites, enabling you to significantly enhance traffic quality and boost campaign performance.

Invisible Layer

Unlock New Data Possibilities

Open new possibilities in data analysis by commanding consumer sessions and accessing real-time insights that were previously hidden, giving you a strategic edge.

Add To Baskets

Brands see how often their products are added to baskets, gauging interest and promotion effectiveness.

Conversions

Access completed transaction data to understand the impact of marketing and product positioning on sales.

Average Session Duration

Measure how long consumers engage with brand pages to evaluate user interest and content effectiveness.

Bounce Rate

Track visitors who leave without engaging, identifying pages needing content or media improvements & optimisations.

Share of Basket

View the proportion of a consumer’s basket filled with your products to assess market share and loyalty.

Basket Value

Analyse the value of products added to baskets, linking consumer interest to potential revenue.

Track the Full Digital Journey: Connect Every Stage of the Funnel

Unlock deep insights to optimise your marketing spend, boost ROI, and make data-driven decisions that drive real results.

Portal enables CPG brands to gather data on consumer behaviour at all stages of the conversion funnel.

Purchase Funnel

Identify the optimal marketing mix for your brands & drive more conversions

Identify the optimal marketing mix for your brands & drive more conversions

Platform Grid
Enhance Bidding Precision with Amplified Conversion Signals

Transform Your Bidding Strategy with Live Conversion Signals

Stop guessing with your ad spend. Portal feeds real-time conversion signals into smart bidding algorithms, optimizing every campaign for maximum impact. Amplified Conversion signals seamlessly integrate with platforms like Google, Meta, and TikTok, empowering you to fine-tune bids and boost ROl with precision.

Conversion Signals

Customer Testimonials

Our clients’ success speaks for itself. Read their testimonials to discover how our portal solutions elevate digital experiences and make a lasting difference for their businesses.

"Portal’s unique data and analytics have been a game changer for our team. Thanks to their insights, we were able to clearly see which social media assets and data strategies were driving results for our clients and which ones weren’t. With Portal’s automated conversion pixel optimisation and recommendations, we saw a 95% increase in Add to Basket behaviour and an incredible 226% increase in on-site conversions. It’s been a fantastic tool for improving performance."

Ahyush Bhaiya

Ahyush Bhaiya

Paid Social Senior Manager
Publicis Groupe

"Portal is a game-changer for us, helping prove our value as a channel by going beyond just tracking clicks. A 5% click-through rate means little if 99% of users bounce and you have no insight into why. Portal provides the visibility and data we need to truly evaluate and optimise the client’s investment, ensuring it delivers tangible results rather than just phantom clicks. That level of insight is essential for us to demonstrate real value as a channel."

Ahyush Bhaiya

Luisa Ochoa Arias

Programmatic Manager
ZenithOptimedia

Case Studies

Explore real-world results from our client projects. Our case studies highlight how we’ve tackled unique CPG analytics challenges, delivering portal solutions at scale that drive measurable impact and growth.

Hair Brand

Hair & Beauty Brand

Portal’s advanced analytics solution helped a major beauty brand capture real-time data across paid and organic campaigns. The brand gained deep insights into user behavior and campaign performance.

Skincare Brand

Skincare Brand

Portal’s analytics empowered a top skincare brand to track real-time session data on external retailer sites, uncovering many key insights that enabled them to optimize bounce rates and boost conversions.

Start optimising your eRetail Sales